Each year, Xfinity makes the holiday season memorable by celebrating special connections between their employees and customers. In 2022, we rebranded the program with a new name, look and messaging. We filmed 17 customer surprises across 5 markets and 6 cities and launched a regional gifting portal, providing 739 gifts to deserving Xfinity customers around the country. In short, this project embodied the power of human connection. Role: Copywriter
