Sometimes a career starts with a big moment. Mine started with a small one; a thumbnail sketch to be exact. As I sat in a conference room, I witnessed an idea that I scribbled on a page suddenly click for a team. That “aha” moment is like a spark that transforms a concept from an idea to execution. It’s what’s pushed me through two decades of work across agencies, in-house teams, global brands, and even my own business.
I’ve worked in many different environments, from scrappy shops to multibillion-dollar companies, and each stop taught me something different: how to lead with empathy, how to listen for the insight behind the brief, and how to tell a story that can live just as well in a deck as it can on a stage.
Over the years, I've worn a lot of hats: a marketing hat, a creative hat, and a project management hat, just to name a few. But that doesn't mean I have a big head. It just means I’ve learned a lot by doing a lot. I’ve built campaigns, shaped experiences, led teams, written more scripts than I can count, and at one point even ended up assisting a Guinness World Record.
For the past number of years, I’ve focused on experiential work as a Creative Director and Senior Copywriter, bringing ideas to life through storytelling, IRL experiences, and digital moments that matter. Agency side, brand side, startup side; it’s all given me a 360° view of how to turn a message into something that moves people.
And I’m still learning. Still curious. Still chasing that spark that makes an idea connect with an audience.