White Claw celebrated the most exciting two minutes in sports with a 40x40 infield footprint and a smaller presence in the paddock area. We partnered with installation artist Jessie Bearden to produce a backdrop for each footprint that utilized floral patterns in a nontraditional way. The infield's photo op allowed guests to choose from two digital overlays that mimicked a fashion magazine cover—both of which were easily sharable on socials. Roles: Creative Director, Copywriter
