Ram BandVan was a grassroots marketing program that helped emerging artists on tour by loaning them a Ram ProMaster van in exchange for short and long form content to be shared on social channels. I built a story tailored to each band and provided a script to guide the interview phase with a shot list that ensured the production crew got every visual needed. A microsite showed details of the current BandVan artist, provided fans a way to listen to their music, and featured updates on past BandVan artists. Roles: Creative Director, Copywriter
Dalton Dover getting ready to perform on his mother's front porch.
Dalton Dover
The War And Treaty
Alana Springsteen
Alana Springsteen and band
Ram BandVan microsite
The War And Treaty Ram BanVan content cut down for socials
Alana Springsteen Ram BandVan content cut down for socials
Dalton Dover Ram BanVan content cut down for socials