As a copywriter for the Nissan Heisman House Tour, I scripted talent performances and developed concepts for fan engagements and décor across both the mobile tour and interactive website. An email campaign occurred throughout the tour with weekly communication informing fans of where the next tour stop was and what new engagements were being added to the virtual Heisman House.
The 12-week tour stopped at top college football matchups, supported by a virtual Heisman House featuring Nissan vehicles, customizable avatars, and interactive episodes.
The tour included five key activations—like the Jersey Swap photo op and Pathfinder Bowl Line Stand—designed to immerse fans in the Heisman experience. Heisman talent helped drive traffic on-site and online, while school-specific décor and giveaways created a unique experience at every stop.
Devonta Smith voicemail for virtual Heisman House engagement
Baker Mayfield voicemail for virtual Heisman House engagement
