This campaign promoted the spirit of the wild west in the Henry Repeating Rifles. They are the first (lever action) repeating rifle and their history dates back to the Civil War era. They were instrumental in the taming of the Wild West. They are handcrafted and mainly used by gun enthusiasts and gun collectors.
This campaign targeted pedestrian traffic in New York City. The goal was to promote Heineken as the drink of choice when experiencing the city’s nightlife. The green of Heineken’s highly recognizable bottle was used as a major creative element to reinforce the brand.
Ancestry.com is a great service for providing where you came from. For this campaign, I focused on the “why” aspect. Ancestry.com provides records and detailed information of why you were born in a different country than your ancestors.
JCB’s tier 4 campaign promoted the fact that JCB’s new engine complied with the new government limitations without sacrificing performance that operators were used to with their current Tier 3 engines. It was also the first campaign where JCB North America began the rebranding process. The goal was to promote JCB as the innovative alternative for the construction industry.
This campaign promoted National Wildlife Federation’s Green Hour which encourages kids to get outside for at least an hour a day doing anything from cloud counting to walking in the woods. It showed outdoor activities which may seem mundane to adults but can be monumental in a child’s development.