This campaign promoted the spirit of the wild west in the Henry Repeating Rifles. They are the first (lever action) repeating rifle and their history dates back to the Civil War era. They were instrumental in the taming of the Wild West. They are handcrafted and mainly used by gun enthusiasts and gun collectors.
This campaign targeted pedestrian traffic in New York City. The goal was to promote Heineken Light as the drink of choice when experiencing the city’s nightlife. The green of Heineken Light’s highly recognizable bottle was used as a major creative element to reinforce the brand.
JCB’s tier 4 campaign promoted the fact that JCB’s new engine complied with the new government limitations without sacrificing performance that operators were used to with their current Tier 3 engines. It was also the first campaign where JCB North America began the rebranding process. The goal was to promote JCB as the innovative alternative for the construction industry.