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JCB North America: Tier4 Engine Campaign | Matthew Umphlett
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On 01, Jun 2013 | No Comments | In | By UMPHadmin

JCB North America: Tier4 Engine Campaign

JCB’s tier 4 campaign promoted the fact that JCB’s new engine complied with the new government limitations without sacrificing performance that operators were used to with their current Tier 3 engines. It was also the first campaign where JCB North America began the rebranding process. The goal was to promote JCB as the innovative alternative for the construction industry.

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