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Heineken Light: Green Light Your Night | Matthew Umphlett
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On 01, Jun 2013 | In | By UMPHadmin

Heineken Light: Green Light Your Night

This campaign targeted pedestrian traffic in New York City. The goal was to promote Heineken Light as the drink of choice when experiencing the city’s nightlife. The green of Heineken Light’s highly recognizable bottle was used as a major creative element to reinforce the brand.